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While it’s been almost sleeping for a couple of years, web-development is becoming really hot again. This time it’s driven by the concept of the semantic web. This is a huge paradigm shift in both content and in technology. The all encompassing social web is also very hot. Right in the middle of this shift […]

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Strategic design isn’t possible without understanding the essentials of brand identity development. So of course we have a unit specialising in this area: rasmus unit 48 – BRAND IDENTITY DEVELOPMENT This unit works under the name Äktafejk (which is swedish and means “authentic fake”).

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Toy Characters, as brands, for selling almost anything, is very big in East Asian countries. Like in Japan and Korea. Very few of these characters are European or American brands. Most efforts to build such brands in Europe and America are failures. Our study of this phenomenon showed that the Japanese method for creating and […]

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Among our currently most fluid units are: rasmus unit 17 – INTELLIGENCE PRODUCTS DIVISION This unit recently released SLAAK. SLAAK is a Chaos Intelligence Product containing briefing material. Target audience is experienced creative people working in the cross section between design, information technology, business development, innovation research, marketing and art.

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Our ability to rearrange ourselves, to provide for your needs, are based on a concept of liquid business units. This concept allows a very small number of specialists to manage a very large corporate structure. Enabling the organisation to rapidly shift focus without disrupting workflow. The first and most important liquid business unit: rasmus unit […]


CUSTOMER CENTRIC · Our organisation is a fluid of people, all unique specialists. We rearrange ourselves to provide exactly what you need and nothing else. This creates the highest quality, the most cost effective results and the best possible customer satisfaction. This is our first core competence. STRATEGIC DESIGN · Everything is design. We think strategically and […]